7 marketing trends that will shake 2017

1. The client comes first.
   Brands will become even more attuned to the needs and priorities of the consumer, and increasingly shape their product offerings around the latest lifestyle trends.


2. Artificial Intelligence is on the way, in a big way.
   More and more Artificial Intelligence solutions will show up that will help consumers to navigate in an increasingly complex world.


3. Instant response
   This generation has grown up with instant response as a norm. We can count on several new platforms showing up this year that give faster, more pictorial, and more spontaneous response.


4. Niche specialist to help us out in the jungle of information
   We find ourselves with more information than has ever been available to us as humans, and we simply can’t process it. As a result, we’ll increasingly seek for bundled information, from the people we trust with authority. Consumers will be on a mission to find specialists with niche expertise.


5. Mobile consumer apps
   Mobile devices will help shoppers find the best product, they will give recommendations,  check product attributes and provide online coupons.


6. Social Influencers will get more influence over consumers
   Social influencers will specialize diversify, specialize, and grow exponentially. They will get a more important role in our buying decisions.


7. Consumer Resentment of Intrusive Marketing Deepens
   Pop-ups, banner ads, and disruptive brand messages are all falling out of favor. Today’s consumers don’t want brands aggressively pushing their way into social media feeds, whether on Facebook, through promoted Pins or Tweets, or paid-for Snapchat stories. The tone and content of ads need to be geared to the new Gen Z: fast, smart, sassy, and relevant.